"A Glorious Disaster" by William Middendorf, II
Brian Gongol

Barry Goldwater didn't lose the election of 1964 because he had to; he lost it because the campaign was run both well (with principle) and badly (without the right organization). The most important outcome of the 1964 Republican Presidential campaign wasn't the loss to LBJ: It was the resulting sea change in the future of the GOP. Had it not been for Goldwater's campaign in 1964, Ronald Reagan and many others might never have remade the Republican Party. Useful to anyone active in political campaigns today, as well as to those fighting battles within their own parties.