Checklist for creating a logo
Brian Gongol
Popular logo archetypes
- Tweak one letter
- Create a symbol from the company's initials
- Simple wordmark
- Coat of arms
- Abstract symbol
- Deliberate representation of the product
- [this list is incomplete and remains in progress]
Abstract symbol technique #1
- Add
- Subtract
- Subtract
- Define
Step-by-step approach to creating an abstract symbol
- Start with a shape
- Interact with a different shape
- Create negative space
- Differentiate line weights
- Repeat a geometric pattern
- Look for an opportunity to create a fractal
