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This wayfaring sign appears just outside the exit from the rental-car garage at Houston's Bush Intercontinental Airport. By definition, most of the people retrieving a rental car from an airport are people from out of town -- so it's at this kind of location that clear wayfaring signs allow drivers to quickly comprehend essential information in order to make safe decisions.

It's pretty clear from this sign that downtown Houston is to the left, and the airport hotel is to the right. But why leave the "Airport Terminals" section floating in the strange limbo? Sure, after a few moments of inspection, it appears clear enough that the terminals are to the right. But not at a split second's observation -- and that's not a good way to treat drivers who have just gotten off (often long, uncomfortable) commercial flights in a new city, and who may easily be disoriented as to which way is north (especially after emerging from a sheltered parking garage with no reference to the sun). 

This sign could be fixed easily...move the right-hand arrow up. Or duplicate it (one each beside "Airport Terminals" and "Airport Hotel"). Or draw a single line between the "Downtown Houston" line and the "Airport Terminals" line. Or add some space in the same location. Or change the background color behind the locations in either the right-hand direction or the left-hand one. 

But this? It simply fails the basic need for swift, unambiguous directional communication.

There's no escaping cliches in logo design. People see something they like and think they can make it their own -- and that applies to logo designers and to clients, alike. But there's a point at which over-use becomes almost painful to behold. The swoosh or arc over the right-hand side of a company's name -- intended to connote what, a broad perspective? radio beams? the rings of Saturn? -- is now officially dead. When five out of 21 signs on an outfield wall use roughly the same effect, it no longer has any impact whatsoever. It just looks tired. Nothing could simultaneously represent a labor union, an insurance company, and a cable TV company, among others, and still mean anything useful.

While there's nothing wrong with toll roads, there's definitely something wrong with many toll booth operations. Requiring traffic to slow from expressway speeds to zero introduces a whole range of problems, since different drivers don't accelerate and decelerate at the same pace. And when traffic designers unwittingly introduce additional confusion into the equation, they're just asking for trouble. Note this photo from a toll plaza. Drivers are being asked to determine, from a distance, into which lane they should drive. The far left is for those with electronic transponders (often called something like "EZ Pass"). The next lane is for those with exact coins. The others are for drivers without exact change, or those who need receipts.

It's not bad enough that the signs are relatively small -- the situation is made worse by including a three-lane gap between "exact coins" and "change/receipts". Three lanes right in the middle -- all closed. That causes anyone who makes a mistake (or who can't read the signs from a long-enough distance) to have to make a dramatic swing across a wide gap of road, cutting into lanes that already have backups.

Worse yet, the only way a driver would know that the three lanes in the middle are closed is to see the red "X" at the top of the sign. You probably find them hard to read clearly in this photo, just as they were in real life. That's because the lane open/closed indicators are surrounded by a lot of other bright lights, and the closed lanes remain brightly lit, even though they're not available for traffic. Anyone who's traveled through a well-lit nighttime work zone knows it's hard for the eyes to adjust from dark nighttime highways to bright light. Asking those drivers to then use bright lights to make decisions that could require crossing three lanes of closed toll booths is nothing more than a recipe for trouble.

This awful approach to signaling drivers where to pay their tolls could be improved by (at the very least) closing the gap between the open and closed lanes, making the open/closed lane indicators wide strips of red or green light (instead of a single "X" or an arrow), and dimming the lights for those lanes that aren't open. By definition, the people using an expressway are oftentimes from out of town and not familiar with local geography. Why make it harder and more dangerous for them to use toll roads than it needs to be?