Brian Gongol
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"Owning critical Russian assets deemed important by the State is no longer wise -- or safe -- unless the holder is chosen and approved by the Kremlin"
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Even though their Solari boards (the ones that flip over to form words and numbers) are being replaced with electronic signs, they've found that people like the sounds of the old signs enough that they're going to add them artificially. There's something to be said for non-visual signals that keep our world in order.
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For most people, the best way is to buy the domain for your own name (like firstnamelastname.com) and then put something there. The more content you can create reflecting favorably upon yourself, the more likely you are to be able to preserve a favorable reputation via the search engines. On a related note, though we all think of Google as the ubiquitous search engine today, most of us thought the same thing about Yahoo ten years ago. We'll probably be talking about an entirely different search engine in 2017. Google spends lots of time and money evaluating its own results, but that doesn't mean they'll be the best forever.