Brian Gongol
Coronal mass ejection on the Sun: One billion tons of gas flaring out in a cartwheel
FedEx fools to drop the Kinko's name
All Kinko's locations will now be known as "FedEx Office". It's an idiotic move for a couple of reasons. First, when FedEx bought Kinko's for $2.4 billion, it was partially paying for the brand equity in the Kinko's name. They immediately started frittering that away by embarking on a $20 million re-branding campaign to tack the FedEx name onto the existing locations. But beyond that, they're damaging two valuable brands at once: "FedEx" was once shorthand for "overnight delivery"; "Kinko's" was once shorthand for "overnight printing". Now, "FedEx Office" won't be shorthand for anything. And that's not to mention that "Kinko's" is a two-syllable name, while "FedEx Office" takes four.
June 2008 edition of the EconDirectory is out
A listing of almost 300 websites that feature regular updates and commentary on economics and business in general
Spring flooding harasses Nebraska and Iowa
