Brian Gongol
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The ratings suggest that the Internet actually served as a great promotional tool for the television broadcasts, rather than as a competitive medium siphoning viewers away. Every medium has its place: There are things newspapers, radio, television, and the Internet can each do that the others cannot.
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Its value is multiplied several times over by the advent of SMS and mobile Internet access. The spread of LED lighting may also prove to be a huge bounty, since LEDs create light from very little power.