Brian Gongol

The service -- one of the first to consolidate RSS feeds into one place -- has been beaten out by rivals like Google Reader. Google shouldn't get lazy and sit on its haunches, though, since the rise and fall of Bloglines certainly isn't all that different from what could easily happen to Google at any time. Nobody's tied down to their choices in Internet services -- for anything. People can pick up and leave any given service on a whim, and they do.

