Brian Gongol
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Twitter is reshuffling its executive office, in what observers appear to think is an effort to set the company up to make a lot more money. But if Twitter is still the "go-to" site for microblogging in 2012, one ought to be surprised. The company still faces at least four major hurdles to permanent profitability that it faced 12 months ago. And because they're systemic problems that prohibit the firm from obtaining durable monopoly pricing power, the situation isn't likely to change. The moment Twitter becomes sustainably profitable is the moment someone else gets serious about ripping off all of the good elements without any of the same startup costs.
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Really: Who actually needs a fossil in the living room?
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