Brian Gongol
"Every company should think often about the threats and opportunities facing it over the next few years. What if changes mean your whole industry is in danger? When you next think through the future of your industry, one of the best questions you can ask is: If it didn't already exist, would we need to invent it? If the answer is no, you shouldn't be worrying about your market share, but about your escape plan." - ID Pearson
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