Gongol.com Archives: November 2015
November 29, 2015


By getting a foot in the door in a highly "American" sport and persisting in showing that their products are just as American as their Detroit competitors, Toyota made an investment in its brand equity with a real payoff

With 39 destinations, it's not quite how things used to be when TWA served St. Louis as a hub (back then it had more than 100 destination cities), but it certainly serves to fill some of the excess capacity built up before TWA was acquired by American. TWA had 76% of the airport's travelers back before it was swallowed up.


