Gongol.com Archives: January 2018

January 28, 2018

Social media ought to mark the end of the vox pop

The "vox pop" (from "vox populi" -- basically, the "man on the corner" interview) has always been a weak spot in journalism. Tying it to easily-manipulated social media buzz only makes that worse. But that's what's happening -- news sources make stories out of the quantity of public reaction to items in social media. But in a time when it's become clear just how enormous and widespread the problem of bot contamination is, news organizations ought to put a stake in the heart of the vox pop altogether.